DOMINOS MESSAGE
The main message used across the campaign was "Order your favourite oven-baked goodness on your favourite device" This has led to consumers drawing their own conclusions in the ad which was very effective. It targeted all types of people as they left an open-ended statment which allowed the audience to highly involved. The placement, size and relevance of the visual elements, in this case being the type of will also affect response to the communica:on. Make sure that any visual element reinforces the message you are trying to convey. In some cases words might not even be necessary!
Dominos targets the 4 p's of marketing which allowed them to target all audiences. They have branched out utilising the innovation of technology and consumers ability/need to access all types of mediums, whether that be (tv, phone, signs)
Product - Dominos pizza has to be what consumers want and expect. It should be consistent and it should be what the consumers are expecting to get.
Place – Dominos has made the place accessible to everyone but making it possible to order from any device shown by their message from the 'anyware' campaign. They have made it possible to order a pizza from a tweet which isn't the best form of ordering a pizza but allows consumers that outlet to order pizza if need be.
Price – Dominos Pizza should has always be seen as representing good value for money with their value range where pizzas are sold for $5 (pickup). They also give the other options of traditional and chef special pizzas which does not necessarily mean it will be the cheapest available, although these are more expensive and how marketing works is that customers are usually happy to pay a little more for something that is more appealing or seem at a higher value then the bottom range.
Promotion – They have used all outlets of promoting the new campaign. This is seen through Sales Promotion, Personal Selling (brochure handout) and, the most common up to date which is Social Media. These are all key communication tools for an organisation. These tools have been used across Dominos message to the correct audiences in the manner they would most like to hear, in this case appealing to their emotions
Creative Processes / Future Goals
There main creative process is their innovation technology, this is there message from their website "At Domino's we are committed to being at the forefront of technology innovation. The way technology is evolving and the pace in which it is moving means we are always trying to come up with the next innovative idea and amazing technology to bring to the market. We are always trying to think about the next thing that could make our ordering quicker and easier for our customers and getting their pizzas out to them for them to enjoy."https://www.dominos.com.au/inside-dominos/technology
When you look at dominos future they are looking into DRU 'Dominos Robotic Unit" (drones) which looks at their message of how to keep drivers safe. By introducing drones, this gives a safe delivery and faster delivery.
The main message used across the campaign was "Order your favourite oven-baked goodness on your favourite device" This has led to consumers drawing their own conclusions in the ad which was very effective. It targeted all types of people as they left an open-ended statment which allowed the audience to highly involved. The placement, size and relevance of the visual elements, in this case being the type of will also affect response to the communica:on. Make sure that any visual element reinforces the message you are trying to convey. In some cases words might not even be necessary!
Dominos targets the 4 p's of marketing which allowed them to target all audiences. They have branched out utilising the innovation of technology and consumers ability/need to access all types of mediums, whether that be (tv, phone, signs)
Product - Dominos pizza has to be what consumers want and expect. It should be consistent and it should be what the consumers are expecting to get.
Place – Dominos has made the place accessible to everyone but making it possible to order from any device shown by their message from the 'anyware' campaign. They have made it possible to order a pizza from a tweet which isn't the best form of ordering a pizza but allows consumers that outlet to order pizza if need be.
Price – Dominos Pizza should has always be seen as representing good value for money with their value range where pizzas are sold for $5 (pickup). They also give the other options of traditional and chef special pizzas which does not necessarily mean it will be the cheapest available, although these are more expensive and how marketing works is that customers are usually happy to pay a little more for something that is more appealing or seem at a higher value then the bottom range.
Promotion – They have used all outlets of promoting the new campaign. This is seen through Sales Promotion, Personal Selling (brochure handout) and, the most common up to date which is Social Media. These are all key communication tools for an organisation. These tools have been used across Dominos message to the correct audiences in the manner they would most like to hear, in this case appealing to their emotions
Creative Processes / Future Goals
There main creative process is their innovation technology, this is there message from their website "At Domino's we are committed to being at the forefront of technology innovation. The way technology is evolving and the pace in which it is moving means we are always trying to come up with the next innovative idea and amazing technology to bring to the market. We are always trying to think about the next thing that could make our ordering quicker and easier for our customers and getting their pizzas out to them for them to enjoy."https://www.dominos.com.au/inside-dominos/technology
When you look at dominos future they are looking into DRU 'Dominos Robotic Unit" (drones) which looks at their message of how to keep drivers safe. By introducing drones, this gives a safe delivery and faster delivery.
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