The introduction of the Domino's AnyWare suite of ordering technology generated 2 billion earned media impression including segments on Jimmy Fallon, Ellen, the Today Show and more. DominosAnyWare.com received over 500k visits. The Domino's AnyWare television campaign ran during the duration of Q3 2015 and generated 10.5% year over year sales growth for the brand. AnyWare also helped Domino's achieve and exceed it's goal of having 50% of all orders be made digitally, and led one JP Morgan analyst to say, "We have found ourselves describing the 'new' Domino's as a technology company disguised as a marketing company disguised as a pizza company, and recent years of dominant outperformance, even embarrassing peers, probably bears that comment as true." https://online.aurora.edu/integrated-marketing-communications-examples/ When we compare thsi campaign to another succesful campaing we can see resonating similarities. The southwest airlines