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Communication Tools and their Effectiveness


Domino’s deployed a number of various advertising strategies using different platforms/tools.Using social data and metrics gathered from customers allows Domino’s to stay one step ahead of their customers. Gathering customer segmentation data not only helped Domino’s tailor products and coupons to customers, but improved stores and the supply chain where improvements need to be made. https://smbp.uwaterloo.ca/2017/11/anyware-anytime-dominos-social-metrics-always-one-step-ahead/


They introduced more corporate Advertising which was used to promote the organization and how it supports public relations. This was done by "anyware" campaign and its ability to ease any customer uncertainty.

They released press releases, where the reader could learn about new ways to order. This successful campaign led to the following results, according to Shorty Awards, a social media awards show.



Then in Q3 of 2015, a national TV campaign featured celebrities, with expertise in each platform, arguing that their way to order was indeed best. This national television campaign gave more of a to customers drive customers AnyWare.Dominos.com. It features Eva Longoria, Sarah Hyland, Richard Sherman, Clark Gregg, and their favorite ways to order, using Domino's AnyWare.



Eva longoria states that "Domino's makes it so easy to order your favorite pizza," Longoria said. "Within a few clicks of a button, or in my case, TV remote, your dinner is ordered – and you never have to leave your sofa or miss a moment of your favorite show. Now, that's convenience." this sends a direct message to the audience, demonstrating how easy the app is to use.

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